Advertising Officer
Advertising officer will create interest among potential clients. They work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.
Advertising officer will work with sales staff and others to generate ideas for an advertising campaign. They work with the finance department to prepare a budget and cost estimates for the advertising campaign. Often, advertising officers will serve as liaisons between the client requiring the advertising and an advertising or promotion agency that develops and places the ads.
Important Qualities:
Analytical skills
Because the advertising industry changes with the rise of digital media, advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills
Officer must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively to the public.
Creativity
Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decision-making skills
Officer often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills
The officer must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills
Advertising, promotions, and marketing officer must manage their time and budget efficiently while directing and motivating staff members.
Salary:
Based on experience.
Initially, commission based
Advertising officer will work with sales staff and others to generate ideas for an advertising campaign. They work with the finance department to prepare a budget and cost estimates for the advertising campaign. Often, advertising officers will serve as liaisons between the client requiring the advertising and an advertising or promotion agency that develops and places the ads.
Important Qualities:
Analytical skills
Because the advertising industry changes with the rise of digital media, advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills
Officer must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively to the public.
Creativity
Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decision-making skills
Officer often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills
The officer must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills
Advertising, promotions, and marketing officer must manage their time and budget efficiently while directing and motivating staff members.
Salary:
Based on experience.
Initially, commission based